The Internet-based initiative aims to further promote the positive publicity of Greece as a tourist destination on the Internet utilizing social media. On this basis, it was considered necessary to develop an online reputation management mechanism and brand monitoring mechanism to oversee and manage the comments, opinions and observations made about Greece as a tourist destination.

The initiatives’ key priorities are: a. The promotion and communication of key elements and competitive advantages of the Greek tourism product; b. The promotion and dissemination (through social media) of positive messages/opinions that visitors have about their experiences (via video spots, web testimonials, reviews, posts, tweets).

The aforementioned will focus on three key subject areas: 1. Business as usual; 2. Value For Money/Affordability; 3. Safety.

The initiative is already being supported by a series of government agencies including Greek Radio Television S.A, Athens News Agency and the Hellenic Foreign Ministry. The agencies will be assisting the effort by tracking and gathering news and other related material as well as working with local, national and international media outlets.