Saudi Arabia, with a population of 29 million people and 9 million cars, is the largest and most demanding market in the Middle East. The new highly aesthetic ultra slim navigation devices MLS Talk & Drive with their operating system developed in Arabic language and Arabic speech recognition come to fill an important gap in a market where the navigation penetration rate is below 5%.

For its entry into the Saudi market, MLS cooperated with the domestic consortium Zaki Farsi Group in a mutually exclusive partnership. Farsi GeoTech, is characterized by the accuracy and reliability of its maps. For the development of MLS Talk & Drive in arabic language, it offered its maps for the fist time to MLS. At the same time the company took over the exclusive representation and distribution rights of MLS Talk & Drive navigations systems, which will be branded FarsiNav Talk & Drive. The first order is $200,000 and Farsi GeoTech has already made a down payment of $60,000. The launch of MLS products to consumers in Saudi Arabia is expected in November.

“From community radio and television to feature films and documentaries, from video art and newspapers to the internet and social media, indigenous peoples are using these powerful tools to challenge mainstream narratives, bring human rights violations to international attention and forge global solidarity,” Secretary-General Ban Ki-moon said in his message for the Day.

“Indigenous voices are recounting compelling stories of how they are combating centuries of injustice and discrimination, and advocating for the resources and rights that will preserve their cultures, languages, spirituality and traditions,” he added.

The theme of this year’s Day – ‘Indigenous Media, Empowering Indigenous Voices’ – aims to highlight the importance of indigenous media in challenging stereotypes, forging indigenous peoples’ identities, communicating with the outside world, and influencing the social and political agenda.

The Day was first proclaimed by the General Assembly in December 1994, to be celebrated every year during the first International Decade of the World’s Indigenous People, which ran 1995 – 2004. In 2004, the Assembly proclaimed a second International Decade, from 2005 – 2015, with the overall theme of ‘A Decade for Action and Dignity.’

In 2007, the Assembly adopted the Declaration on the Rights of Indigenous People, which recognizes their right to self-determination and their right to freely pursue their economic, social and cultural development, and develop past, present and future manifestations of their culture in various forms.

In his message, Ban pledged the full support of the UN system to cooperate with indigenous peoples and their media to promote the full implementation of the Declaration, and called on Member States and the mainstream media to “create and maintain opportunities for indigenous peoples to articulate their perspectives, priorities and aspirations.”

In her statement to mark the Day, the Director-General of the UN Educational, Scientific and Cultural Organization (UNESCO), Irina Bokova, stressed the importance of using indigenous media to integrate indigenous people to the sustainable development model.

“Indigenous peoples face… the sharpest edges of change – from poverty and social injustice, from discrimination and marginalization. This cannot stand. To succeed, sustainable development must be inclusive. All voices must not only be heard but listened to,” Bokova said.

“At a time when debate has opened on the contours of a new global sustainability agenda, the voices of indigenous peoples must be heard,” she added. “Their rights, cultures and the knowledge systems must be taken into account.”

Bokova emphasized that the media provide a way to fight isolation and discrimination, particularly for indigenous women, by providing them with a way to bolster their voices and promote changes in attitudes and social behaviour.

UNESCO, Bokova said, is working to facilitate access for indigenous people to the public sphere, as well as provide them with the necessary skills to document and communicate their knowledge.

Also marking the Day, the Special Rapporteur on the rights of indigenous people, James Anaya, stated that indigenous media can help reduce the marginalization and misinterpretation of indigenous voices, which has been detrimental to their attempts to secure and understanding of their rights within the broader societies in which they live.

In particular, Anaya, and the Expert Mechanism on the Right of Indigenous People, pointed to activities related to extractive industries as issues that require attention from the media to ensure that indigenous rights are protected even though new projects regarding land and resources are being carried out.

Independent experts, or special rapporteurs like Anaya, are appointed by the Geneva-based UN Human Rights Council to examine and report back, in an unpaid capacity, on specific human rights themes. Set up by the Council in 2007, the Expert Mechanism provides it with thematic advice, in the form of studies and research, on the rights of indigenous peoples.

To mark the Day, there will be an event at UN headquarters in New York highlighting this year’s theme, which will include a panel discussion with representatives of indigenous media organizations from across the world, as well as a film screening of the film ‘Voices through time,’ which documents the efforts by indigenous groups to use radio and new communication technologies to build networks.